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← Freelance field guide

Field note

A heading check for freelance website handovers

Set images and colours aside for a minute during your editorial review. The headings should let the client predict what they will find on the page.

Read only the outline

Copy the headings from a service page in order. After “Website development” you might see “What the project includes”, “Timing” and “Request an estimate”. If three sections all read “Discover more”, rename each for the question it answers.

Separate structure and appearance

The main heading introduces the topic and subheadings organise its parts. If a heading looks too large, adjust its styling. Choose its heading level according to its place in the outline.

Leave a repeatable check

Hand over the short outline alongside the copy. Ask the reviewer to find the section about timing using the outline alone. If they hesitate, revisit the wording or the hierarchy.